Ford SA has unveiled the new Fiesta, featuring styling tweaks, feature enhancements and the introduction of the 1.0-litre EcoBoost engine.

“Customers want cars that are expressive and fun to drive without breaking the bank,” says Ford Marketing Manager, Gavin Golightly. “Fiesta delivers all the excitement and performance drivers are looking for with the added bonus of exceptional fuel efficiency.”

The new Fiesta face is dominated by a large trapezoidal front grille bracketed by laser-cut headlamps with daytime running lamps (on some models) that use LED technology and a power-dome bonnet design. A range of 12 vibrant and dynamic colours, including new Copper Pulse, Hot Magenta and Candy Blue, add further appeal.

The new Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in door panels. A satin-chrome detailing finish is also offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays. Ford has relocated power window switches, and interior door handles in the new Fiesta to deliver ergonomic improvements and has introduced higher quality contact point finishes.

The new Fiesta also offers new and improved storage solutions, including a new central arm-rest that provides additional storage and door pockets that are larger and more practical.

The most dramatic and distinctive Fiesta to date will deliver exceptional levels of fuel efficiency lead by Ford’s patented new 1.0-litre EcoBoost engine. This landmark engine, already selected for both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International’s “International Engine of the Year” Award in Europe, records CO2 emissions of just 99g/km and utilises only 4.3 litres of petrol per 100km on a combined cycle route.

While the diminutive size of the 1.0-litre EcoBoost ensures its efficiency, it offers performance to rival much larger displacement engines. With 92kW and 170Nm on offer the 1.0-litre EcoBoost delivers more power for its size than even some premium cars.

Ford has also introduced Auto-Start-Stop on the 1.0-litre EcoBoost. Smart Regenerative Charging reduces engine wear and tear by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.

While the 1.0-litre EcoBoost is garnering plenty of attention, Ford will continue to offer its tried and tested 1.4-litre petrol and 1.6-litre TDCi engines within the line-up. The 1.4-litre engine is a proven performer with 71kW and 125Nm on offer and using 5.7 litres of petrol per 100km. The 1.6-litre turbo diesel model produces 70kW and 200Nm while using only 3.6 litres of diesel per 100km and emitting just 95g/km of CO2.

In addition to its new EcoBoost engine, Fiesta boasts a wide array of technologies and features that keep drivers connected and add to the overall driving experience.

Ford SYNC, introduced recently on Focus models, is now also available in the Fiesta range allowing the driver to bring digital media players and Bluetooth enabled mobile phones in the new Fiesta and operate the devices via voice commands  and steering wheel mounted controls. Ford’s MyKey is a new feature on Fiesta, which enables parents in particular to encourage safer driving and limit their children’s exposure to risk at the wheel.

“This car was built for the digital generation,” says Golightly. “With Bluetooth connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won’t be slowed down when they get in this car.”

There are three engine derivatives and three specification grades on offer allowing customers to choose the Fiesta that best suits their individual needs, while a selection of Option Packs will allow customers to tailor a model to their specific needs.

The range-topping Titanium models are extensively equipped with premium features such as a keyless entry, power start button, auto headlamps, auto dimming rearview mirror, rain sensing wipers, auto folding mirrors with puddle lamps and cruise control.

The Fiesta is available with a fully comprehensive four-year or 120 000km warranty and four-year or 60 000km service plan. Service intervals are staggered at 20 000km intervals for the petrol derivative and 15 000km for the diesel models.